The Story Behind Brandream: Why We Choose 100% Cotton for Every Child

When we founded Brandream, we had one clear mission in mind: to create beautiful, safe, and thoughtfully designed bedding that parents can trust — and children can love. Over the years, as we’ve grown from a small idea into a loved children’s bedding brand, one thing has remained constant: our unwavering commitment to 100% cotton.

But why cotton? And why insist on 100% natural fibers, even when synthetic alternatives are often cheaper and more widely available?

This is the story of Brandream — and the fabric of love, care, and responsibility we weave into every single product.

A Mother's Dream Turned Into a Brand

Brandream started like many meaningful ventures do — with a mother’s worry. Our founder was expecting her first child and, like most parents, wanted nothing but the safest environment for her baby. When it came time to decorate the nursery, she discovered something alarming: many children’s bedding products were made with synthetic materials, treated with chemical dyes, and lacked transparency in their sourcing.

So she asked herself: “If I wouldn’t sleep on it, why should my child?”

This question became our guiding light.

From the very beginning, Brandream was about rethinking children’s bedding — not just in terms of design, but in terms of touch, breathability, sustainability, and emotional warmth.

Why 100% Cotton Is Non-Negotiable

Cotton is one of nature’s greatest gifts — especially when it comes to babies and children. Here's why we choose 100% cotton, every single time:

1. Gentle on Sensitive Skin

A baby’s skin is up to five times thinner than that of an adult. This means it absorbs irritants more easily, making it essential to reduce exposure to synthetic materials, harsh dyes, and chemical finishes. Our 100% cotton crib bedding sets are OEKO-TEX® certified, ensuring that every thread is tested for harmful substances.

2. Breathable and Temperature-Regulating

Natural cotton fibers allow air to circulate freely, helping regulate body temperature through the seasons. This is especially important for toddlers, who are still learning to self-regulate their body heat. With our breathable toddler duvet cover sets, parents don’t need to worry about night sweats or overheating.

3. Durability That Grows With Your Child

Unlike synthetic materials that pill, shrink, or stretch, 100% cotton ages beautifully. Our bedding sets are designed to become softer with every wash — meaning your child’s favorite blanket only gets cozier with time.

4. Sustainably Sourced and Earth-Friendly

We believe that doing right by our children also means doing right by the planet. Cotton, especially when sourced responsibly, is a more sustainable alternative to petroleum-based textiles like polyester. We partner with ethical cotton farms and mills, and we’re proud to say our supply chain is fully traceable.

Designed With Purpose, Loved With Passion

While safety and quality are non-negotiable for us, design also plays a big role at Brandream. We want our bedding to spark imagination, build routines, and make bedtime something children look forward to.

Our collections range from space-themed toddler sets for little explorers to soft pastel florals for budding dreamers. Every design is handpicked to align with children’s emotional worlds — soft colors, calming patterns, and zero visual noise.

And yes, we keep parents in mind too — because a beautiful bedroom is also part of a peaceful home.

We Hear You, Parents — And We Grow With You

One of the greatest joys of running Brandream is hearing from parents all over the world. Whether it's a message about how our duvet helped a toddler finally sleep through the night, or a photo of a freshly decorated nursery with our signature bunny print — we treasure every story.

Your feedback inspires us to continue evolving — introducing more hypoallergenic options, expanding sizing, and even launching matching bedding for siblings (coming soon!).

Beyond Bedding: Building a Culture of Care

For us, cotton is not just a material — it's a symbol. A symbol of what’s natural, kind, safe, and pure. And our commitment to 100% cotton is just one part of our larger philosophy: to create a home where children can thrive.

We also invest in:

• Educational content for new parents (check out our blog post on how to build a sleep routine for babies)
• Packaging that's fully recyclable and plastic-free
• Giving programs that donate bedding to children in underserved communities

Final Thoughts: The Dream Continues

At Brandream, we know that parenting isn’t always easy — but we believe that bedtime should always feel like a safe haven. That’s why we continue to put 100% cotton, 100% care, and 100% love into every collection we create.

Whether you're shopping for your newborn, your toddler’s first big-kid bed, or a gift for a friend, thank you for letting us be part of your family’s journey.

Sweet dreams start with Brandream — naturally.